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Emotiva Launches Professional Systems Line For CI Market

Exhibition At CEDIA Expo Introduces True High-End Products With Direct-From-Manufacturer Pricing, Service And Support

Atlanta, GA, September 20, 2010 -- Emotiva Audio Corporation is taking the occasion of the 2010 CEDIA Expo to announce the launch of a new lineup of home entertainment audio and video components designed for the custom installation channel.
The new Emotiva Professional Systems (PS) Line offers all the advantages of Emotiva's high-performance/high-value "direct from the manufacturer" business model in a broad range of components that have been conceived specifically for integrators and installers, and will debut to the trade at the annual CEDIA Expo in Atlanta September 23-26, where it will be displayed in Control4 booth #1836.
"Emotiva Professional Systems was created with the custom A/V install dealer in mind, and we have integrated many custom features into these products, including Control4 iQ® technology, which has proven such a hit with consumers” says Dan Laufman, Emotiva's President and CEO. "We're a dealer-friendly company with strong programs and strong commitments to dealer success, and we're confident that any CI dealer will benefit from our approach."

Jeff Dungan, Senior Vice President, Control4 iQ, said, “As a market leader we are always on the lookout for partners who match our unshakable commitment to innovation and customer service. Clearly, Emotiva is a leader in both these areas, with a remarkable success story that continues to gain momentum. Our dealers can look forward to increasing their business with systems that offer the best of what Control4 iQ and Emotiva PS have to offer.”
Emotiva is famous among A/V enthusiasts for the company’s true high end A/V products and first-rate customer support with a manufacturer-direct business model that provides exceptional value along with advanced technology. The new Professional Systems lineup will carry this high-value, high-support philosophy directly to the custom installation channel, where integrators will now be able to enjoy the same advantages of speed, support and factory-direct pricing.
The Emotiva Professional Systems lineup will debut with eight new A/V products that offer outstanding new options for CI dealers and integrators. Two innovative A/V models (AVR and processor, respectively) feature integrated Control4 iQ technology which includes Control4® controller functionality, with the flagship unit featuring HDMI 1.4 for the most up to date functionalities, including 3D video. Additional receiver and processor models without Control4 iQ and with HDMI 1.3 implementation will also be available, for applications that don't require automation control or 3D capabilities.
In keeping with its multiroom, custom-install focus, Emotiva Professional Systems will also include two new multizone power amplifiers designed for distributed audio applications, with 45 watt amplifiers that have been designed for six and twelve-zone operation. Rounding out the debut amplifier lineup are two new 7-channel power amplifiers featuring 200 and 350 watts of clean, audiophile-approved sonic power.
At the Control4 booth, Emotiva will also feature two new processors, including the PMC-1 HDMI A/V processor (left), which features Control4 iQ technology. ®In addition, the company will feature an on-screen presentation of its entire debut selection of eight Emotiva Professional Systems products as well as details on its dealer-friendly program.
The Emotiva Professional Systems lineup will launch in January of 2011.

About Emotiva Professional Systems
Emotiva Professional Systems is a designer, manufacturer and marketer of high performance audio and video products that offer high end integration capabilities. Drawing on the success of its parent company Emotiva Audio Corp, the company invests extensive resources into engineering, development, and quality. This is reflected in every amplifier, pre-amplifier, processor/controller, audio source, and loudspeaker system bearing the company’s name, assuring end-users an entertainment experience on a par with systems costing significantly more. By selling through custom installation specialists, a broader segment of the A/V enthusiast community can receive personal attention and creative project implementation. Outstanding performance and impeccable customer service has helped build a strong, dedicated following among the most demanding music and movie lovers.

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