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LG Electronics Introduces Sleek Designs And Advanced Technologies For Luxury Appeal To Guest Room Experiences

Featuring a sleek new plasma high-definition television (HDTV) with a stunning single-panel "Edge" design, LG Electronics showcased a new plasma HDTV series

LAS VEGAS, May 14, 2009 – Featuring a sleek new plasma high-definition television (HDTV) with a stunning single-panel "Edge" design, LG Electronics showcased a new plasma HDTV series (model PS60C) this week at the 2009 Hospitality Design (HD) Expo that elevates the in-room entertainment experience with a subtle, sophisticated design (booth #2215). LG Electronics, a leader in delivering stylish design to the hospitality industry, also highlighted its latest technology, Pro:Centric™, that streamlines information sharing from the hotel to guests and enhances the overall guest experience.
“When integrating new in-room technology into hotels to enhance the guest experience, attention to design and detail is critical as rooms and suites are equipped with larger HDTVs,” said Ron Snaidauf, vice president, Commercial Products, LG Electronics USA said. “LG’s new plasma HDTV series, with its appearance of a single pane of glass, brings a sleek, modern feel to any guestroom while still providing advanced display technology.”


Where Technology Meets Design

Introducing advanced technology coupled with sophisticated design, LG’s PS60C plasma HDTV line offers a stylish high definition viewing experience for guests. In 50- and 60-inch class sizes, the PS60C’s single-layer flat panel design gives the illusion of a single pane of glass, adding style to any hotel environment. All of LG’s new HDTV models also feature Invisible Speakers, designed by Mr. Mark Levinson. The speakers are hidden in the bezel of the HDTV to give sleek appearance, streamlining the overall look of the hotel room and hide unsightly speaker grills.

The PS60C series is ideal for suites or public areas with its 1080p resolution offering guests a full high-definition experience for optimum viewing of HD content in the room or suite. Catering to hotel guests who want the most out of their in-room movie watching experience, the PS60C is equipped with LG’s new Clear Voice II Technology. This feature automatically raises dialogue when background noise in a scene swells such as in an action sequence, for a more enjoyable movie-watching experience.

Ideal for hotels looking to save on energy costs and provide “green” accommodations for their guests, the PS60C is Energy Star® 3.0 compliant and provides multiple manual and automatic options for energy conservation, such Intelligent Sensor and three mode power saving levels. Set by the hotelier, Intelligent Sensor automatically adjusts the picture based on room-lighting conditions. Intelligent Sensor stands out from similar technologies because it not only senses the brightness of ambient light, but also evaluates color characteristics of the light, and uses this data to adjust brightness and several other picture settings, such as color, contrast and sharpness. The resulting picture is better suited to the room environment for an optimized viewing experience and automatically adjusts as conditions change.


Integrated Technology Solutions

Leading the hospitality industry in providing guests with timely information at their fingertips, LG has introduced Pro:Centric™, the first lodging pay-per-view (PPV) compatible television to include an applications platform. Model LG700H, available in 32-, 37- and 42-inch class sizes, is LG’s first Pro:Centric enabled LCD HDTV that allows hoteliers to customize the entire in-room experience. This includes the ability to specialize a welcome menu with unique authoring tools and java enabled technologies.

With this unique applications based platform, hotels can deliver guest services and features such as room service menus, spa services, and golf course schedules at the touch of the remote. Without the need for additional hardware such as set-top boxes, Pro:Centric helps eliminate clutter from the room. Further, through an Electronic Interactive Program Guide, guests have access to advanced channel search and selection capabilities.

The LG700H is the first Pro:Centric model to also incorporate the Pro:Idiom® digital rights management (DRM) system. This system provides secure, rapid and broad deployment of HDTV and other high-value digital content as well as MPEG-2/MPEG-4 H.264 technologies to increases the number of satellite HD channels, providing guests with more entertainment options.

LG’s Pro:Centric products are now also compatible with Control4 automation technology. With Control4 Suite Systems, hoteliers are able to create an automation solution that allows hotel guests to control lighting, room temperature, draperies and entertainment systems through the television with a single remote control. Hoteliers can also use Control4 to program green settings and automate other functions for a more energy efficient property. Control4 technology is now available for integration with LG products.


Modern Communications with Digital Signage

LG’s digital signage options allow hotels to share information with guests in a more creative, and engaging way from hotel directories, special menus to exercise facilities and more. Through LG’s unique touch screen (model M4212T-BA), guests can access maps and other interactive way-finding features at the touch of the screen. With 3M DST integrated touch film and fast touch response, the M4212-BA brings a modern flare to any hotel lobby. Other digital signage applications on display include models M4714C-BA and M4212C-BA which feature split zoom capabilities for unique video wall applications and a Super IPS 178 degree viewing angle so that guests can see the content at almost any angle. The M4212C-BA also incorporates a 29 mm narrow bezel and the ability to be placed in portrait and landscape mode for a variety of installation options. All LG Electronics M-series monitors are designed from the component level to be applicable for constant use.


Blue Vision Mirror Partnership

For hotels seeking a stylish surprise element, LG’s Electronics’ alliance with Blue Vision Mirror combines artful design with advanced high definition technology for boardrooms, hotels, restaurants and casinos. A unique “TV Mirror” discreetly incorporates TV technologies behind a mirror to enhance the design of commercial and public spaces such as bathroom, hotel lobbies, among others. With LG’s LCD technology, the TV Mirror combination can be used in a host of innovative applications allowing the HDTV to enhance the space in new and interesting ways while combining two functions in one and saving valuable space.


ABOUT LG ELECTRONICS USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in home appliances, consumer electronics and mobile communications. In the United States, LG Electronics sells a wide range of stylish, innovative digital appliances, consumer electronics (digital display and digital media) products and mobile phones under LG’s “Life’s Good” marketing theme. For more information, please visit www.LGusa.com.

ABOUT LG COMMERCIAL PRODUCTS
LG Commercial Products, a division of LG Electronics USA, serves customers in the digital signage, systems integration, lodging and hospitality, healthcare, education, government and industrial markets. Based in Lincolnshire, Illinois, with its dedicated engineering and customer support team, LG Commercial furnishes a broad range of products and services tailored to the particular needs of business environments. For more information, please visit www.LGcommercial.com.

CONTACTS:
John I. Taylor (847) 941-8181, [email protected]
Ojas Naik (312) 397-6008, [email protected]

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