Management
- Will West, Chief Executive Officer
- Glen Mella, President and Chief Operating Officer
- Eric Smith, Chief Evangelist
- Dan Strong, Chief Financial Officer
- Richard Walker, President, Control4 Energy Systems
- Jim Arnold, Senior Vice President of Sales
- Susan K. Cashen, Vice President Marketing, Control4 Energy Systems
Will West - Chief Executive Officer
Will West is Chief Executive Officer of Control4. Since co-founding the company in March of 2003, he has led the company's efforts to create a revolutionary line of affordable automation solutions.
Will has raised more than $300 million in private capital to start his last three companies. In 1998, he co-founded STSN (now iBAHN), the worldwide leader in broadband services for business travelers serving millions of customer in thousands of hotels. Prior to founding STSN, Will was CEO, and co-founder of PHAST Corporation. Under his leadership, PHAST became the leading manufacturer of high-end home automation equipment.
Will's other professional experience includes Proctor & Gamble, the FSLIC, and Wasatch Advisors. He holds a degree in Finance from the University of Utah, and an MBA from the Wharton School at the University of Pennsylvania. He also holds the CFA designation.
Will serves as chairman of the board of the Utah Capital Investment Corporation (the State of Utah's "Fund of Funds"). He also served as chairman of the board for Utah Technology Council (UTC). Will is currently on Utah Business Magazine's list of the 100 Most Influential People in the state, and on Connect Magazine's Top 25. He was named Utah Valley Entrepreneur of the year in 2004 and in 2006 he was named the Ernst & Young Master Entrepreneur Of The Year® in the region. In 2008 he was named the Utah CEO of the Year by the Utah Technology Council.
Glen Mella - President and Chief Operating Officer
Glen Mella currently serves as president and Chief Operating Officer of Control4, overseeing the company's internal operations. Glen brings more than 20 years of industry management experience to the company. He has held senior-level management positions within large, publicly traded software and consumer product companies, as well as early-stage technology ventures.
Prior to joining Control4, Glen served as senior vice president of marketing and sales for Triton PCS, an award-winning wireless carrier providing service in the Southeast. Glen also served as division president for CRS Retail Systems, a leading provider of point-of-sale (POS) and multi-channel software to the retail industry. Prior to this position, Glen was President and CEO of Found, Inc., a software solution provider for the integrated retail enterprise that was eventually acquired by CRS. Glen has also held executive and management positions at TenFold, Novell, WordPerfect, Dial Corporation, and Frito-Lay/PepsiCo.
Glen holds an MBA from Northwestern University and a bachelor’s degree from Brigham Young University.
Eric Smith - Chief Evangelist
As Control4's Chief Evangelist and one of the company's co-founders, Eric Smith is responsible for setting the organization's technology vision and guiding the development of home automation solutions that are practical, affordable, and easy to use. Eric brings more than 15 years of technology and home automation experience to Control4.
Previously, he co-founded STSN, the worldwide leader in broadband services for business travelers. Eric developed the intellectual property that made it possible to simplify Internet protocols and offer fast, convenient broadband service to travelers staying in more than 175,000 hotel rooms in 200 cities around the world. Prior to STSN, Eric co-founded PHAST Corporation, which quickly became the leading manufacturer of high-end home automation equipment.
Eric holds a bachelor's degree in Computer Science from Brigham Young University.
Dan Strong - Chief Financial Officer
Mr. Strong is the Chief Financial Officer with overall responsibility for all financial activities at Control4. Dan is a seasoned professional with over 20 years experience in finance and management.
Prior to joining Control4, Dan spent five years as the chief financial officer at iBAHN, the leader in hospitality networking. Before iBAHN he worked for 14 years at Iomega Corp as vice president of financial planning and analysis, vice president and corporate controller, and interim CFO. Dan has also held executive-level corporate finance positions at Campus Pipeline, Inc., and Pro Image Corp.
Dan graduated Magna Cum Laude from the University of Utah with a bachelor's degree in Accounting. He has continued his education with executive courses on financial management practices from the University of Michigan and Harvard Business School.
Richard Walker, President, Control4 Energy Systems
Richard serves as the president of the Control4 Energy Systems division. In this role he is responsible for the growth and management of the division, which is dedicated to bringing affordable energy management solutions to consumers, utilities, partners, and businesses.
Richard joined Control4 from Hewlett-Packard, where he led the company’s $6 billion consumer desktop business unit. During his tenure at Hewlett-Packard, Richard was responsible for a 15% growth, and he secured and maintained the company’s worldwide leadership position in the desktop market for the last four years.
Prior to Hewlett-Packard, Richard was with Pumatech, now a part of Nokia, where he served as the vice president marketing and general manager online services and was responsible for establishing the company’s online services business unit.
Richard holds a Bachelor of Arts degree in business from Sheffield & Hallam University in Sheffield, England.
Jim Arnold - Senior Vice President of Sales
Jim Arnold serves as Senior Vice President of Sales. In this role he is responsible for all worldwide sales operations. Jim's experience includes over 25 years in consumer product sales and distribution management.
Prior to joining Control4, Jim spent almost 9 years at DIRECTV where he served as Senior Vice President of Sales and Distribution. While there, he focused on retail, distributor, lodging and commercial distribution. Before that, Jim had over 13 years experience with RCA, Thomson's Consumer Electronics Business as well as GE's Consumer and Major Appliance businesses.
Jim earned a bachelor's degree with majors in both Psychology and Sociology from the Washington University in St. Louis.
Susan K. Cashen, Vice President Marketing, Control4 Energy Systems
Susan Cashen runs marketing for Control4 Energy Systems, an operating division of Control4 that develops home area network solutions for utilities working to connect consumers to the smart grid.
A marketing veteran with over twenty years experience with consumer and technology brands, Susan brings expertise in developing compelling consumer experiences that drive product usage and engagement to Control4 Energy Systems. She has worked with companies large and small, from Xerox, MSNBC, and Adobe to TiVo, where as Vice President of Marketing, she was responsible for the consumer introduction of the first-ever digital video recorder. Under her leadership, Susan’s team helped make TiVo, back then an unknown entity, into a household brand name.
Prior to joining Control4, Susan was Vice President of Marketing for mobile start-up mywaves. Along with launching a global video service that won top honors at the Global Mobile Congress in its debut year, Susan negotiated content deals with such media companies as Sports Illustrated, MTV Networks, Fox, and CBS to deliver ad-supported programming to the mywaves user base.
She holds a B.A. in Russian studies from Hamilton College, Clinton, NY and lives with her husband and three children in the bay area.




