| Control4, a provider of IP-based home control and entertainment systems, announced a strategic partnership with Magnolia Audio Video. Control4’s complete line of whole-home automation products is now available at all Magnolia Audio Video stores. Magnolia Audio Video will display Control4 products and highlight applications that allow consumers to merge their home theater, lighting, music and temperature subsystems into an easy-to-use, on-screen guide or touch screen. Customers can walk through a series of demo rooms and experience first hand Control4 home automation technology. Magnolia Audio Video will also provide design and installation services. “Magnolia Audio Video is an ideal partner in transforming the home automation market,” said Will West, CEO of Control4. “Consumers want significantly reduced complexity and an easy purchase experience at a price they can afford. Combining forces with Magnolia Audio Video enables us to meet this growing demand through hands-on, convincing demonstrations of whole-home control and automation along with the best selection of consumer electronics in the world.” “This strategic relationship with Control4 strengthens Magnolia’s competitive edge as a leader in digital home conversions,” said Kris Peterson, Magnolia’s VP of Strategy. “Control4’s innovative and affordable products are broadening the home automation industry and we believe they bring a new level of experience and lifestyle improvement in consumers’ homes.”
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